Welcome to Bulls and Barrels Co., where grit meets grace, and the western way of life rides right alongside a whole lot of heart.

I’m Jess — founder, lifelong horse girl, and the heart behind Earn the Ride, the mantra that built this brand. My story started in the arena, chasing barrels and chasing dreams. In 2020, I thought I’d reached my limit — my horse had given me everything he had, and I’d lost the spark that once lit up my world. Then came a riding injury that broke more than just bones — it broke my confidence. For years, I fought to find my way back into the saddle, through setbacks, green horses, and hard lessons.

When I finally swung my leg over again, something had changed. I understood what it truly means to earn the ride.

Now, this brand is for everyone who knows the meaning of resilience — for the riders, dreamers, and doers who get back up every time life bucks them off. Every design is inspired by that spirit — the long nights, the early mornings, the dust, the sweat, and the deep love for the western lifestyle.

At Bulls and Barrels Co., we’re building more than apparel. We’re building a reminder — that whether you’re in the saddle, in the gym, or chasing down a dream — you’ve got to Earn the Ride.